Interesting, but do I really want my breath to smell like Espresso?
Regardless of your chosen flavor, Breath Palette leaves your mouth clean and fresh. The ‘flavor’ comes from essential fragrances that are infused in the natural base formula. Because our sense of smell is responsible for about 80% of what we taste, you experience the flavor for a few fleeting moments before a light, menthol finish.

What is the history of Breath Palette?
BP was created in Japan by Margaret Josefin, a Japanese company that takes a holistic approach in developing products to address the health and well-being of their customers. After researching taste disorders, MJ originally created a natural plant derived, medicated toothpaste based on their findings that various additives in toothpaste contribute not only to taste disorders, but can also effect allergies as they are absorbed by the lining in the mouth. This formula, which forms the basis for Breath Palette, contains no surface-active agents and a refined combination of herbs to promote healthy taste buds.

In addition, MJ discovered that people were also unhappy about the limited flavor and aftertaste of traditional toothpastes. Hence, Breath Palette was created with both improved function and flavor.

Why would I want to change the flavor of my toothpaste?
Brushing your teeth is an activity that we do every day - fun for some, a tedious task for most. We at Breath Palette aim to bring a little bit of joy to your daily routine while offering a natural plant derived alternative to traditional surfactant toothpaste.

What is flavor Zero?
Number 0 is a multi-purpose mouth conditioner that is pH-balancing. This gel is used to clean teeth and tongue to prevent mouth odor. Professional chefs and sommeliers use 0 to cleanse their palate, so they can taste the true flavor of food and wine.

• Sugar-free – BP is sweetened with Xylitol, a natural white crystalline substance that helps prevent plaque build-up naturally.
• Alcohol-free – without the dehydrating effects of alcohol, Breath Palette promotes a healthy saliva balance, which is the best preventative measure against bad breath. Saliva itself has natural antibacterial properties.
• Low effervescence – less foam is ideal for electronic tooth- brushes and for children who are first learning to brush.
• Less abrasive – the abrasive particle is one-seventh the size of standard toothpaste allowing you to brush your teeth more closely and gently.
• No synthetic surface-active agents – with no surfactants BP is kind to your body and the environment.

How is Breath Palette Water different from other mouthwashes?
One of the primary reasons for bad breath is dry mouth, which promotes bacteria growth. Ironically, most mouthwashes available today contain alcohol, which actually dehydrates the mouth. BP Water’s alcohol-free formula promotes a healthy saliva balance, which is the greatest preventative measure against bad breath because saliva itself has natural antibacterial properties.

Besides fresh breath, are their other benefits from Breath Palette Water?
BPW pleases your palate, while offering several benefits:
• Sugar-free
• Helps prevent plaque buildup naturally with Xylitol
• No surfactants added

Okay, enough talk about benefits, how about the fun?
Variety is the spice of life. With a flavor number for every day of the month you can create a unique gift by matching numbers with birthdays or special events. Our on-the-go portable size is ideal for traveling, keeping in your purse, or stashing in your desk at work or school.